This personal experimentation project was developed as an interpretation of how The North Face could present its purpose and visual identity in a brand manifesto video.
Based on a narrative structure inspired by the journey of an adventurer, I created a script that connects the challenges of exploration with the support and confidence provided by the brand’s equipment.
From this script, I designed the screens, edited the soundtrack, and produced the animations synchronized with the music’s rhythm, ensuring strong visual impact and immersive sound.
This project allowed me to explore and apply different creative skills, such as:
Art direction, defining the visual language and scene composition based on the brand’s identity and personality.
Screen design, creating graphic elements and applying the brand’s visual identity throughout the video.
Soundtrack editing, aligning atmosphere and narrative.
Animation, with a focus on impactful and energetic movements, synchronized with the soundtrack and aligned with the brand’s personality.
Footage Sources Used:
The North Face YouTube channel: https://www.youtube.com/@TheNorthFace
YouTube video: https://www.youtube.com/watch?v=SRpVyzagXLQ&t=2sBehance project: THE NORTH FACE × IKB — https://www.behance.net/gallery/212319155/THE-NORTH-FACE-X-IKB?tracking_source=search_projects|the+north+face&l=2
*This is a personal experimentation project. The North Face brand and assets are the property of their respective owners.
*This is a personal experimentation project. The North Face brand and assets are the property of their respective owners.
Thank you!!
